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A group of healthcare professionals sitting in chairs around a wooden table in a staff common room in a hospital in Newcastle upon Tyne, North East England. They are talking and laughing while taking a break from working.

Empowering Neighbourhoods: How Personalised Care Bridges Health Inequalities

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This blog was written by Dalanya Morris, PCI Ambassador (2025–2026 Cohort) and Health Equity Advocate In some of our most deprived neighbourhoods, health inequalities do not announce themselves loudly. They accumulate quietly through isolation, exclusion, fragmented services, and unmet need. It is within these spaces that I have witnessed the quiet but powerful transformations that […]

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This is the Virtual Village Hall logo, which is image of a house, with red writing which says Virtual Village Hall and an arrow pointing upwards

Introducing the Virtual Village Hall

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This blog was written by the Virtual Village Hall team. The Virtual Village Hall is a free, online activity hub and community designed by the charity, Royal Voluntary Service. It helps people stay mentally and physically active, socially connected and having fun, supporting them to better manage their health, including long-term conditions. There’s everything you’d expect

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From policy ambition to everyday practice: why personalised care training matters now more than ever

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This blog was written by Austen El-Osta Director, Self-Care Academic Research Unit (SCARU), Imperial College London Personalised care has been firmly embedded in NHS policy for several years. Its principles are already widely endorsed, its language is familiar and its ambition, that care that starts with what matters to people, not just what is the

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Self-Compassion: A Quiet Skill with Powerful Impact in Healthcare

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Dr Raza is a GP, compassionate care advocate, and experienced communication skills expert who also works as an appraiser and mentor, supporting clinicians to develop empathy-led, reflective, and sustainable practice.  Self-Compassion is often misunderstood as softness, yet in healthcare it is one of the most practical and sustainable skills we can develop. At its core, self-compassion

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Joint statement: Making the 3 NHS shifts a reality

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A joint statement by the Patient Information Forum (PIF), Self-Care Forum and the Personalised Care Institute (PCI) says the 10-Year Plan risks failing without access to credible, personalised health information and advice. We found people are keen to take greater responsibility for their health but they consistently struggle to gain appropriate, personalised information and advice.

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