Our Team

Our team of experts is passionate about our mission of empowering patients to take a bigger role in decisions about their healthcare. They have a thorough understanding of the healthcare sector in the UK and are armed with a wealth of knowledge, skills and experience in their respective fields. Every one of our team members is fully invested in delivering personalised care to patients as part of the NHS Long Term Plan and motivated by the prospect of giving health and care professionals the inspiration, education and support they need to make that a reality.


Clinical Director, Personalised Care Institute

Dr Emma Hyde is the Clinical Director at the Personalised Care Institute. She is a Diagnostic Radiographer and an Associate Professor in Diagnostic Imaging at the University of Derby.

In her role at the PCI, Dr Hyde is responsible for clinical leadership, informing strategic planning and providing clinical input into the development and delivery of high-quality educational resources. She leads engagement with senior PCI stakeholders and works closely with the Head of the PCI to ensure long-term financial sustainability.

Dr Hyde is passionate about personalised care, driven by a desire to improve individual experiences in health and social care settings. She uses her role as an educator to positively influence students to be person-centred in their approaches. Dr Hyde has carried out large-scale research into concepts of personalised care within diagnostic radiography and delivered multi-professional personalised care training to several organisations.


Head of the Personalised Care Institute

Andy is the operational lead for the organisation having supported the early establishment of the PCI. With a 16-year background working in project and programme management Andy specialises in the design and implementation of effective project management monitoring and reporting mechanisms to provide successful delivery with a focus on quality improvement and impact measurement. He was able to lean on his experience of leading the development and establishment of the Faculty of Clinical Informatics, which provided a number of parallels in establishing the PCI.

Seeing the difference that personalised care approaches makes to people’s lives has been completely inspiring and acts as the key driver in informing the strategic direction of the PCI, particularly around impact assessment through data analysis and evaluation.

Andy also leads a Project Management Office within the RCGP that concentrates on the development and establishment of educational resources and guidance to enhance and develop the skills of healthcare professionals to support positive patient outcomes.


Clinical Support Fellow, Personalised Care Institute

Dr Jenni Naisby is a Clinical Support Fellow for the Personalised Care Institute, supporting the education programme and evaluation.  Dr Naisby is passionate about working in partnership with people both in their care and within clinical research.

Dr Naisby is a Physiotherapist and Senior Lecturer in Physiotherapy. She has clinical, teaching and research experience that will allow her to support the Personalised Care Institute vision of educating and inspiring health and care professionals to deliver universal personalised care. With a specific interest in supported self-management, Dr Naisby has completed research in this area and the role of health and care professionals in empowering individuals.


Senior Programme Manager, Personalised Care Institute

Hayley is responsible for leading the development of the PCI education programme including webinars, eLearning, podcasts, blogs, website content, ambassadors, conferences, external comms and stakeholder engagement.

Hayley has worked at the RCGP for 10 years and has a wealth of experience in managing clinical projects from initiation through to evaluation stages, including contract management, monitoring, engagement and reporting.

Her focus at the PCI is on ensuring that social prescribing and shared decision making can make a real difference to people’s lives.


Accreditation and Operations Officer, Personalised Care Institute

Liz looks after the day-to-day management of the PCI Accreditation scheme and provides high level, proactive and co-ordinated support within the operational function of the PCI.

Liz was appointed to the personalised care team back in April 2022. She has eight years of experience working for the NHS and believes that Personalised Care is important for the healthcare sector as it represents new relationships between the people, medical professionals and the system.


Accreditation Officer

Cynthia manages the day-to-day activities of the PCI Accreditation programme and provides high level and dynamic coordinated support to the Accreditation assessment process. 

Cynthia has worked with the RCGP for 11 years and has experience managing programmes, donor funded projects and organising events. She is passionate about how personalised care is improving relationship between healthcare professionals and their patients.

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